Email Marketing for Golf Courses
Many golf courses are sitting on lists of customers that aren't used. Years of names and e-mail addresses, collected one booking at a time, parked in a tee sheet system nobody thinks of as a marketing tool.
It's the cheapest way a course has to fill a quiet Tuesday, and it's the one almost nobody is using.
You already paid to acquire these people.
They've played your course.
They know where it is.
A new golfer costs money to reach -- ads, listings, somebody finding you in search. Someone who already booked a tee time last August costs nothing. They're in your system right now, and for most courses they're being underserved by your e-mail campaigns.
That's the entire opportunity: talking to people who already chose you.
What can we send?
01
Weekday specials
Rain Monday, empty Tuesday. A note to people who've played before is the fastest way to move midweek tee times.
02
League notices
Sign-ups, start dates, results. The attention your leagues want and currently chase by phone.
03
Season bookends
Opening day, aerification days, closing, Black Friday and clubhouse sales. The practical notices your customers genuinely want.
04
Events and venue
Your golfers have kids getting married and companies running outings. They might not know you host either.
05
Inquiry follow-up
Someone asked about an event eight months ago and never heard back. That's the highest-value e-mail a course can send.
05
Win-backs
Played twice last season, nothing this year. A short note is cheaper than finding a new golfer.